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Material Innovation

Unlike traditional garment design, our approach starts with the materials.  Fibers are carefully selected through a strict framework that analyzes their impact to the earth and human health at each phase of life: birth, production, during life, end of life.  

Our framework looks at a multitude of factors including, but not limited to, ability and time to biodegrade, conditions required to biodegrade, recyclability, upcycleability, where they are derived from, process of turning raw materials into fibers, toxicity, maintenance requirements, and durability.

Once fibers are selected, they are analyzed for their properties (stretch, strength, durability etc.) and how they can be stitched together.  We have identified the perfect weave and garment styles to complement the fiber properties of our selected fabrics. Though similar styles are offered in the market today, they are developed using plastic based fibers. We have proven that these fibers can be replaced with natural, environmentally friendly alternatives, resulting in higher breathability, fewer toxins and an all around better quality. 

We are constantly innovating and researching new materials, but today, our garments are made out of the following carefully selected fabrics.

Recycled Cotton

When cotton goods are produced, there is always waste material (think scraps, stains, mistakes, etc.) that ends up directly in landfills.  This material is essentially new, but not in a form that is usable.  

We are taking these materials directly from the cutting room floor, and upcycling them to give them a new life.  This waste is separated based on the color, and then blended into yarns.  Our recycled cotton is then run though a non-toxic chemical treatment to remove the color and impart strength into the yarns.

Cotton is not only soft and breathable, but also durable, absorbent and easy to care for.  Recycled cotton carries these same properties without any impact on our earth or health.

Our recycled cotton is sourced and recycled in India.